It is safe to say everyone enjoys a good meme or joke poking fun at embarrassing mistakes on social media platforms. That said, the joke is far less funny when your product packaging is the butt of the widely shared jokes. Beyond selling products, every brand finds a great sense of purpose in adding value to consumers and society at large. The last thing you want is a bruised image due to poor structural packaging or ineffective designs when labelling your products. 

When it comes down to it, the packaging you use plays a major role in boosting your market position, visibility and creating lasting value with your consumers. Today, brands with iconic custom packaging solutions are more likely to sell products effectively and leave a positive lasting impression. Now, seeing that the packaging plays a large role in the selling, you want to avoid these mistakes when hunting for valuable product packaging services.

Underestimating 3D Expertise 

Effective structural packaging requires skills and approaches that will ensure an enriched consumer experience. One of the mistakes brands make is assuming every designer has the expertise or can deliver creative solutions when designing the packaging. When choosing a designer for your structural packaging, freelancers and your regular go-to graphic designer might not cut it. 

Along with extensive experience, you want a designer who understands the complexities of structural packaging, along with adequate knowledge of 3D designing to deliver a packaging solution that creates a lasting impression. 

Agreeing to the First Design Concept

Structural packaging goes beyond agreeing on which colours, images and words to use for your product to relay a concrete message to the consumer. It also involves making the packaging functional and practical while maintaining a creative element. As such, choosing a custom structural packaging for your product is a complex process that involves detailed steps. 

You want to consider or compare different structural packaging solutions to avoid the many mistakes found in early mock-ups. You also have to factor in packaging qualities, the total cost of various design concepts, handling and presentation to consumers. You might be excited by the first design concept presented to you and want to jump into production right away. Still, the best approach is to ask for different packaging concepts before settling on a final product. 

As you can see, some packaging mistakes go beyond incorrect labelling. To guarantee the best results, you also want to endorse two-way communication with your packaging supplier throughout the design and manufacturing process. For more information, contact a company like Outsource Packaging.